If there’s one food with which I associate my most profound memories, it has to be Maggi! 25 years old and still going strong…this 2-Minute wonder has grown with me (rather most of us, I’m sure!) in its varied garbs - a childhood staple, an instant hunger-fix after playtime, a delight in school tiffin box, a saviour in college canteen, a survival kit in foreign lands, a comfort food for lazy days and a saving grace after a hard day at work!
With a brand new campaign and innovative marketing, things could only get better between ‘me & meri’ maggi. But someone was playing killjoy in this blissful union. Forward emails starting doing the rounds on the internet highlighting the potential health hazards of consuming Maggi. The key points mentioned in the email were that these instant noodles are coated with wax and by cooking it the traditional way; we consume the wax along with it. It also mentioned that the tastemaker contains MSG and when the ingredients in the tastemaker are boiled, the molecular structure of the MSG changes, causing it to be toxic. Therefore, the correct way of making Maggi is to prepare it like hakka noodles - draining water after boiling the supposedly wax-coated noodles and mixing the tastemaker after the noodles are done.
I was heart-broken, totally ! I felt as if a good friend had betrayed me. I tried to ignore, avoid and occasionally snub that old friend for being what it was made out to be. When I couldn’t resist much, I started following the tip mentioned in the email and ended up getting frustrated every time I cooked Maggi since this new process was quite tedious. It was like a love affair gone sour!
The same forward mail landed in my inbox yesterday and this time I decided to give the relationship a second chance. I immediately wrote to consumer services at Nestle about the email demanding an official take on it.I was pleasantly surprised to receive a prompt reply from them clearing the air on the email contents. It turned out that the stated facts were FALSE and our good ‘ol Maggi noodles are as rocking as ever. In public interest, I am appending their reply here...hear it from the horse’s mouth!
Some relationships are meant forever, they say, and I couldn’t agree more today! Maggi, here’s to you and friendship…