The collection at the Chemistry store was fabulous but I didn’t have enough time to pick & try .I forced myself out of the store but my mind kept going back to it. As usual I set out today to do my bit of research on the brand but hardly found enough resources online. I googled and googled again and finally found good amount of information which I’m compiling and dishing out for u.
Chemistry is one of the fastest growing Indian brands for the fashionable urban woman . It was launched in 2005 by Esjay International which is primarily an export-based company supplying to brands like Zara and Armani and is renowned for its women's apparel both in formals and casual wear. The USP of Chemistry is forward high street design at affordable prices. They offer trend-driven fast fashion to the Indian woman and the range includes western casuals, party wear and accessories. The store is known for its feminine and stylish tops, floral skirts and dresses.
The brand whose main target is the young city-bred woman recently launched a line called Miss Chemistry which is targeted at the 18 to 16 year olds and has a range of dresses, tops, tunics, T-shirts and the like. The uniqueness about Chemistry stems from the fact that it brings out a new collection every two-to-three weeks that is in sync with the season. And with every collection, Chemistry shows you how breaking away from conformity can be fun! Here’s a peek at their collections in line with the latest trends - Pull-on Pegs, Stripes, Bucket Bags and Summer Jackets.
|Image Source: Chemistry India website|
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