Partying made easy with Remanika

A shopping jaunt this weekend acted as the perfect retail therapy that I was dying to endure. Apart from soothing my senses and satiating my shopaholic soul, it helped in upping my brand awareness. Among the places I shopped at, one of them was Remanika . I always find their stuff enticing – partly because of the unusual palette of mauves and greens and partly because of the jazzy look of their exclusive stores. And when I took a sneak peek at their campaign for the latest collection - Pink Martini, I couldn’t help but notice…partly bcoz of Remanika and party bcoz of my natural inclination towards anything Pink :)

Born out of the need to be a differentiator in apparel brands by creating experimental styles for youth at affordable prices, Remanika has graduated to a a well recognised youth clothing brand in metros. From a single store in south Bombay selling 'Go-sexy'-trendy youth wear and club wear for women in 90s, Remanika has come a long way.

Another draw for me to Remanika, though it might sound silly, is that it rhymes with my name…my real name, that is ! ;) But it is interesting to know that the brand was named 'Ramnika'-a Sanskrit word meaning a woman who is appealing to eyes but people called it Remanika so over the years it has been rechristened to its popular name.

Edgy style, sexy cuts, and lean fits have become Remanika’s signature style and blending in western cuts with traditional Indian embellishments lend a unique touch to their apparels. With target segment being young women between 18 to 35, there’s something for every young hip thing in town. New collections are introduced every season and their names are as interesting and vibrant as the collection itself : 'Lipstick Jungle' for the urban educated woman who has seen a sea of changes in her character and role ; 'Go Getter' for those fashion conscious who are on the move ; 'Plan it Earth' and 'Chemicals Between Us' eco-friendly collections ; ‘Open Road’ for youngsters facing varied choices and my favorite Pink Martini ! 

A dress from the Open Road Collection

They have a couple of new ventures under brand name 'Ruggiero' and 'Rachel' that are slated to become as popular as the flagship brand. Ruggiero is into bulk wear-cargo pants, trek wear, layered clothing- for go-getter women and Rachel is exclusively for Reliance Trendz fashion stores. I checked out Rachel clothing myself and am delighted to tell you that with Rachel, Remanika goes quite easy on the pocket without compromising too much on style.

Remanika is available through exclusive outlets and multi-brand outlets like Pantaloons, Shoppers Stop, Lifestyle, Central and Reliance Trends in 90 outlets across 27 cities. So next time when party wear worries play on your mind, don’t look further – Remanika is just a mall away! :)

Photo Credit : My good friend Shweta (alias Mili)
Shweta is an IT professional-turned-photographer, a style queen, a yummy mummy and an ardent follower of my blog who scores very high on the pink quotient !
For more of her fabulous work, do check out her photography website http://www.tclphotography.com/